article thumbnail

Why your sales meeting sucks — and how enablement can fix it

Sales Hacker

It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Make sure your team has all the collateral that they need in one place. Case studies. Why sales enablement matters. Motivations. Objections.

article thumbnail

These Stakeholders Can Sabotage Your Sale

SalesFuel

She recommends sharing “specific literature, customer references, case studies, or other sales collateral that can affirm that, be sure to share them.” Additionally, make sure to emphasize the stellar customer experience you deliver. For tips on how to gather testimonials that wow prospects, consider these tips.

Hiring 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Battle Cards in Your Sales Process [Templates]

Hubspot Sales

Sometimes, you’re miles ahead of your competitor on pricing, features, and customer service. The last thing you want to do is mislead someone during the sales process about your product, service, or capabilities, only to anger your newly acquired customer with poorly set expectations. Download this Template.

article thumbnail

The Top Sales Tool for 2014

SBI Growth

They stopped handing out collateral on all the bells and whistles. Instead, they produced case studies from top clients. They changed their messaging to focus on customer care. They picked up 2 new clients in Q3 that were drawn to the customer service approach. They put down their product pitches.

Tools 300
article thumbnail

How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Sales, with their in-depth customer insights, suggest refinements that emphasize points that resonate most with potential buyers. Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling.

Lead Rank 104
article thumbnail

Sales Enablement Content: How to Give Reps What They Truly Need [Infographic]

Sales Hacker

As a Sales Operations Manager in the digital document space, I’ve seen thousands of proposals, contracts, and pieces of sales collateral from hundreds of companies come across my desk — and the one thing I know for sure is that not all sales engagement content is created equal. Things like: Customer testimonials. Case studies.

article thumbnail

Sales Case Study: How to Use and Mistakes to Avoid

LeadFuze

What does Sales Case Study means? In order to get a customer on board, you have to show them the benefits of your product or service. The focus of a case study should be on how your company helped someone, not about the success or failure of your business. The Importance of a Sales Case Study.