Remove Cancellation Remove Marketing Remove Software
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COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.

Close.io

They’re making lists of software and services deemed nonessential, and sending them to the chopping block. Is your company on the list of software or service your customers are planning to cut loose? First, it’s important to remember that you can’t stop every customer from canceling your service or software.

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Cracking the B2B Code on Facebook

SBI Growth

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” LinkedIn is the gold standard for B2B social marketing. You need a marketing strategy and approach that works. Facebook entered the search engine market with the launch of “graph search”. What about for B2B? Why Leverage Facebook?

Facebook 331
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Business as (Un)usual: Best Practices for Salespeople Amidst COVID-19

Sales and Marketing Management

To ease their commitment concerns, offer flexible plan terms, such as a penalty-free cancellation period, month-to-month contracts or waived on-boarding or setup fees. Consider how you can focus your prospecting on certain geographies, demographics or niche markets that may be busy right now. Focus on the Opportunities.

Loyalty 296
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Deceptive Marketing (Why the Computer World has a Terrible Reputation for Honesty) by Anthony Bondi

Increase Sales

It isn’t that the ploys are believable on their own, but that they are marketed as a fix to a problem you didn’t have until they said you had the problem. What it doesn’t tell you is that the software you are purchasing to remove the bug, actually put the bug on your machine. That is for those who got off easy with this scam.

Licensing 188
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Why Top Sales Executives Get Fired

SBI Growth

Result: go-to-market plan is not in sync with target markets. Poorly ordered programs that cancel each other out. Marshall had been CSO of a software company for 2 years. Result: lots of effort but few positive outcomes. Detachment. Sales strategy chosen with incomplete understanding of industry/company/product.

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Zoom Becomes Video Conferencing Leader During COVID-19. Why?

Zoominfo

The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software. Was it the Marketing? . Has Zoom’s marketing just been that inventive?

Video 207