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How to build a phone prospecting campaign

Membrain

If you’ve been following my blog series, you’ve learned some best practices for phone prospecting, as well as mistakes to avoid on the phone. You’ve got a great foundation, but now it’s time to build the structure of your phone prospecting campaign. Last time I shared some shortcuts to make things more efficient for you.

Campaigns 142
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AdMall’s Event Report Helps Close $250,000 Annual Ad Campaign

SalesFuel

Challenge: Crafting an effective annual ad campaign to keep drawing in customers Diane Kapinos, an account executive for WMAR , has been selling media for nearly 15 years but only started using AdMall in 2021. Kapinos’s annual ad campaign consisted of TV, targeted OTT Streaming, a local contest giveaway, and SEM.

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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. With ZoomInfo, your go-to-market team can easily identify website visitors , engage prospects with website chat , and optimize web forms to transform anonymous visitors into actionable prospects.

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Unveiling the Vision: The Forces Behind ZoomInfo’s New Brand Campaign

Zoominfo

We recently launched a new brand campaign to increase awareness of our broader go-to-market capabilities, which help sales, marketing, and operations teams find, acquire, and grow customers through a unified platform. Why Did We Decide to Run this Campaign? But that’s only the beginning of how we help businesses go to market.

Campaigns 130
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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. How to build and strengthen relationships with key clients and prospects. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it! Organic Jam.

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5 Keys to a Sales Prospecting Campaign [Set Tons of Meetings!]

Marc Wayshak

In this video, I’m going to show you 5 keys to a sales prospecting campaign that will help you set way more meetings. But trust me—getting organized is the first step to a successful sales prospecting campaign, especially today. Organization is the key to having a consistent flow to the campaign.

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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects. Download this eBook to learn how to start improving your marketing team's data!

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Why Gifting is the Secret to Successful ABM Campaigns

Creating a successful ABM campaign isn’t easy. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. There’s a lot of work that goes into it.

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Replace Your COLD Emailing with Data-Driven WARM Outreach

The fact is, the effectiveness of cold emails varies greatly and is often dependent on the quality of your prospect data. In the eBook, discover the mistakes that are killing your conversions as well as the data-based techniques that can elevate your next campaign. Download the eBook today!

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.