Australia’s Top Financial Marketing Experts Talk Engaging Customers and More
Appbuddy
OCTOBER 7, 2020
The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC. She outlined a helpful strategy to create a two-speed program so marketers can achieve both the necessary reactionary communications as well as longer-term, value-adding communications.
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