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Sales and marketing are not the same. Most of the blog authors listed here are from tech companies selling AI, CRM, SEO, Content, Shopping Carts, Call Analyses, etc. Sales managers can benefit from apps that provide call analyses. That’s Marketing What about Lead Generation? What about SEO?
Unfortunately, there’s no one-size-fits-all answer: every team, every process, every funnel is different — which means the exact KPIs that are right for one team won’t necessarily translate to another. . Activity metrics are the day-to-day activities that lead to a full pipeline. Think calls, emails, outbound dials.
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