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Most of the blog authors listed here are from tech companies selling AI, CRM, SEO, Content, Shopping Carts, Call Analyses, etc. Somebody or a whole bunch of somebodies have lost their way. Sales and marketing are not the same.
In fact, whenever I consult with new clients, the owners and managers automatically begin showing me their callmonitoring reports. They show me metrics on how many calls a rep is making, how much average time each rep spends on the phone, what the top of the funnel looks like, what their conversion rate is, and so on.
Unfortunately, there’s no one-size-fits-all answer: every team, every process, every funnel is different — which means the exact KPIs that are right for one team won’t necessarily translate to another. . If activity metrics are your “verb” metrics (calling, emailing, etc.)
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