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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? What’s Broke?

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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

They’ll hear from thought leaders and experts at the forefront of your industry and will leave with a fresh supply of tips and best practices to implement—which they can then share with colleagues back in the office. In the past, employees would go to events, do a little networking, and maybe bring back some useful information.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

It has just been ruined by snake oil lead generation firms (for those of you younger than I am, and that would be most of you, snake oil is defined as: a substance with no real medicinal value sold as a remedy for all diseases). We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss.

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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

Don’t get me wrong, I do like all these channels to generate demand and leads. However, like Eric Quanstrom, CMO at CIENCE calls out almost daily: “With inbound, you get what you get, but with outbound, you get who you want. ”. But outbound is back, and the right multi-channel strategy is the ticket to accelerate and scale growth.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. As more people pile in to these different social channels, your ability to stand out from the crowd—the stakes get higher for your ability to do something really different.

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The Most Unusual Sales Objections We've Ever Heard [& How Sales Reps Responded to Them]

Hubspot Sales

I'll get back to you with a better time," have become so ingrained in sales practices and culture that they're almost cliche. A HubSpot Sales Manager ran into this one a few years back. HubSpot Senior Account Channel Manager, Chris Moore, heard this one back in 2019. It's a bizarrely nit-picky, head-scratching example.

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What works best? call, email, text, or …?

MEDDIC

Should you call or email? Whether you are in a customer facing role or simply professionally interacting with other people, I’m sure you have come across this question more than once: Should you call, text or email? Phone, text, email, instant messaging, video calls, video messages, etc. Call or Email? It Depends.