9 Constructive B2B Cold Email Templates for 2023
SalesLoft
SEPTEMBER 23, 2022
Back up your claims with social proof. Decision-makers are less likely to work with a company without social proof to back up their claims. Next, encourage your lead to learn more (and back up your claims further) by linking a client case study from the same business you mentioned. Best, {{My.first_name}}. My.first_name}}.
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