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How to Diagnose if Inbounditis is Killing Your Sales Pipeline

Pointclear

For the record, I am an inbound-marketing advocate and an early adopter of marketing automation tools. Instead, reach out proactively and engage the prospect early on in the buying cycle. These measurements drive low-quality leads to sales. Watch this 60-second video to learn more about inbounditis. Create value.

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Do Standardized Sales Processes Really Work Anymore?

Pointclear

These sales processes and systems typically have been enclosed by three points of a triangle: sales enablement tools, sales training, and sales pipeline or forecasting tools. Buying cycles are getting longer with more touches happening before sales engagement. Buyers are relating differently with the use of Enterprise 2.0

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Who is teaching the CMO how to sell?

Pointclear

This disintermediation with sales has effectively given control of the sales cycle to the buyer. Even when they try to address B2B and the tools and processes required, it’s a 30-minute lecture or 2 paragraphs in a text book (which I recently saw and they had most of it wrong). But all is not lost.

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PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

Pointclear

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. I think they role model what we’re teaching.

Video 174
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PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

Pointclear

She said they are seeing positive signs that there is greater need to support interaction between the two groups and more tools to support that interaction. Buying cycles are changing. On the sales side, really embrace social and listen in. Purchasers are doing a lot of research before they engage with your company.

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PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

Pointclear

Alignment Shifting to Jointly Developing Impactful Messages, Tools and Assets. Tim adds that the vehicles or channels—like smart phones and tablets—that people are consuming content on are optimized for video, so demand gen tools need to be focused on video as opposed to traditional PDF types of assets.

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Top sales blogs all sales managers need to follow

PandaDoc

brings you written content, video, slideshares and infographics, e-publications and even free tools. Join over 50,000 subscribers on getting the latest insights on market trends, tools, and sales hiring as well as free resources including studies, templates, and eBooks. Smart Selling Tools. Partners in Excellence Blog.