SBI Growth

NOVEMBER 10, 2012

This blog post is for the small company CSO or VP of Sales. If you’re keeping up with the sales and marketing publications, one of the big buzzwords burned into your eyelids is Content Marketing. CMOs and marketing professionals constantly talk about how Content Marketing will increase leads and drive more revenue.

Lead Rank 267

Lead Rank Lead Scoring Marketing Hiring 267

SBI Growth

AUGUST 25, 2013

The software company’s VP of Sales boasted about his win rate. If the sales team was getting better, why did they keep missing quota? If the sales team was getting better, why did they keep missing quota? The Sales team hadn’t vastly improved. Instead, their buyer was engaging with sales later in their buying cycle.

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Buying Cycle Collateral Software Software 314

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

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Marketing Decision Maker Telecommunications Lead Rank 252

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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Top of Funnel Marketing Scale Forecasting 218

Sales and Marketing Management

NOVEMBER 4, 2014

Author: Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, Inc. Teaser: If you believe the hype around studies that say customers feel they are through 60 percent (or more) of the buying cycle before engaging a salesperson, you could be giving your salespeople the wrong content for the wrong conversation.

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Buying Cycle Face-to-face Survey Sales Cycle 255

SBI Growth

OCTOBER 4, 2013

This blog addresses how sales reps can ensure their quota is realistic and attainable. Many sales reps are forced to accept a quota that is neither. Over 65% of Sales Goals are driven by Executive and Corporate expectations. If their projections are unrealistic, so are the sales reps’ quotas. Bottom-Up Quota Setting.

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Quota Ideal Customer Profile Territories Demographics 306

SBI Growth

NOVEMBER 9, 2013

There is one factor that is extremely limiting to sales processes worldwide. A customized sales process is an excellent tool. You can do this by incorporating dynamic personas and buying process maps. You can access the guide when you sign-up for SBI’s Sales & Marketing Research Review. This isn’t a lot.

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Buyer Persona Buyer Tools Trends 307

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. How to spot buying signals.

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Lead Rank Intent Data Closing Buyer Intent 309

DiscoverOrg Sales

DECEMBER 18, 2017

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. The marketing plan lays the groundwork for your team to go forth and execute. Have you made your 2018 marketing plan yet?

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Account Based Marketing Data Ideal Customer Profile eBook 181

DiscoverOrg Sales

AUGUST 7, 2018

But they’re not asking for help from your sales team. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

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Intent Data Intent Data Lead Rank 313

The Pipeline

NOVEMBER 26, 2012

While the sales industry continues to improve and move the dial on “pitching” less, and asking more questions, adopting the “Don’t Ask – Don’t Sell” [link] philosophy. Sadly one contributor to this shortcoming are sales experts in my own field. Many actively tell their clients not to ask ‘Why”.

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Buying Cycle Buyer Follow-up Motivation 276

Score More Sales

FEBRUARY 22, 2012

Sales Tips and Strategies to Grow Revenues. 5 Tips for Lead Nurturing to Grow Your Sales Funnel. As a seller you are working hard to create a full pipeline (funnel) and now that you have all of these companies and some actual sales opportunities on your radar, how will you bring them to closure? Consulting.

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Top of Funnel Lead Rank Lead Scoring Lead Nurturing 284

SBI Growth

AUGUST 16, 2012

As a quota carrying sales rep, you have a number to hit. Are you going to rely too much on marketing to provide high quality leads to hit the number? Let’s be honest, the majority of reps would be out on the street if they had to rely solely on marketing for Lead Generation What can you do about it? The year is well under way.

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Social Media Lead Rank Ideal Customer Profile Networking 290

SBI Growth

OCTOBER 28, 2012

This post is for the marketing leader trying to bootstrap their department. Your sales team wants one thing from you: leads that are ready to buy. Can you automatically manage the targeting, timing and content of your outbound marketing messages? Do you have anyone dedicated to nurturing leads that aren’t “sales ready”?

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Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 317

SBI Growth

SEPTEMBER 2, 2012

Sales Operations Leaders aren’t making data meaningful today. In fact, when asking Sales Operations Leaders what qualitative data they had gathered, here are their responses: Conducted internal win/loss debrief on large opportunities. The objective of the interview is to map a customer buying process.

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Data Analysis Sales Operations Buying Cycle 267

SBI Growth

APRIL 26, 2013

Yes… we better know our customer”, was the response from the head of marketing. The burden of “selling when a rep isn’t present” has shifted to the marketing department. They rely less and less on a sales rep for information. Unfortunately, most marketers are ill-equipped to do in-depth Buyer Research. Buyer behaviors.

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Customer Buyer Persona Survey Demand Generation 316

Zoominfo

JUNE 5, 2018

Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy ( source ). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable ( source ). The simple answer?

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Account Based Marketing Ideal Customer Profile Account Data 187

Sales and Marketing Management

AUGUST 6, 2017

Author: Peter Gillett, CEO, Zuant Since the dawn of marketing, tradeshow and other in-person events have been the largest items in the B2B marketing budget, often exceeding more than 50 percent of the total budget. Despite their resurgence, however, tradeshows can result in a bottomless pit of wasted marketing dollars.

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Sales Qualified Lead Leads Marketing Qualified Lead Lead Capture 192

Sales 2.0

MARCH 4, 2012

I keep reading this one: “buyers complete 75% of their sales cycle on the web before ever talking to a sales person” But just over the last few weeks of selling for our Internet start up I’ve found several examples where taking this data is best ignored. They had not defined their need formally.

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Top of Funnel Funnel Cold Calling Inbound 218

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. Let the Voice of the Market Speak. Let the market tell you.

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Conversion Marketing Customer Trade Show 177

Zoominfo

JULY 25, 2018

Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product. Let’s get into it!

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Top of Funnel Lead Nurturing Buyer Persona Marketing 150

Sales and Marketing Management

AUGUST 14, 2017

Long sales cycles. There are several advantages of making proactive attempts to start buying cycles: You can start at levels that have the authority to create budget. If there’s little chance of a buying decision, buyers won’t waste their (or your) time. High probabilities of “no decisions”. Low win rates.

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Gatekeeper Buying Cycle Call-back Face-to-face 249

Selling Essentials RapidLearning Center

DECEMBER 11, 2024

Shed been careful all along to align herself with Edwards buying cycle. When prospects engage with sellers to explore a purchase, they follow a relatively standard buying cycle, which leads forward toward a purchase. The typical cycle looks like this: A change in business triggers an organization to Recognize a new need.

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Buying Cycle Customer Decision Maker Negotiation 52

The Sales Hunter

JULY 23, 2019

Below is a list of 20 things I have found in common with the top 1% of all sales prospectors. To be great at prospecting, you don’t have to be born with the “sales gene.” Check out my video where I talk more about what it takes to be in the top 1% of all sales prospectors: As you go through the list, don’t just read it.

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Prospecting Buying Cycle Social Media Segment 242

The Pipeline

DECEMBER 18, 2018

When you are in the middle of it, the heat of the experience, be that a sport game or sales or selling, it is easy to assume that the others involved are prepared and as ready as you are, or they should be; especially in a sales, where the buyers seem to be willing participants. I mean look at all the information available.

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Buying Cycle Buyer Objections Face-to-face 247

Pointclear

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. Study Lead Behavior.

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Buyer Buyer Persona Buying Cycle Sales Qualified Lead 189

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. How Do You Set up Email Automation? Technical Steps.

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Prospecting Scale Lead Nurturing How To 262

Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. Author: Peter Gillett, CEO and founder, Zuant. No more, no less.

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How To Face-to-face Sales Qualified Lead Lead Capture 218

DiscoverOrg Sales

MARCH 8, 2017

Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Email marketing providers take the quality of your contact lists seriously. Bounce Rates – ISPs require email marketing providers to enforce certain bounce rate thresholds.

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Campaigns Email Marketing Top of Funnel Vendor 235

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Data from Forrester Research shows how rapidly marketing metrics are changing.

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Account Based Marketing Marketing Lead Rank Top of Funnel 130

SBI Growth

OCTOBER 10, 2012

Not surprisingly, after surveying hundreds of marketing leaders, generating quality leads was hands-down their number one goal in 2013. Follow these steps and you will produce quality leads for the sales force: Develop your Buyer Persona(s). A Practical Guide to Killer Marketing Content, HubSpot. Producing Quality Leads.

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Sales Qualified Lead Buyer Persona Leads Marketing Qualified Lead 244

SBI Growth

DECEMBER 29, 2012

If you are a Sales Rep in this reality, ask yourself these two questions: Is my new quota fair? To meet my new quota, how can I find buyers ready to buy? Sales Reps with fair quotas and BANT qualified buyers blow away their numbers. This truth was reaffirmed recently when I interviewed a software sales rep named Geoff.

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Quota Sales Qualified Lead Lead Qualification Top of Funnel 287

MTD Sales Training

NOVEMBER 5, 2018

Experience: What processes does the customer go through when they are in the buying cycle? For example, under the heading ‘How customers find you’ you can log the marketing processes you use that gains the attention of the customer. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo.

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How To Buying Cycle Social Media Follow-up 224

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Marketers can attract and retain prospective customers more effectively. Sales professionals can anticipate prospects’ objections more easily, which can lead to higher close rates and greater revenue.

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Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Pointclear

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Jim has over 29 years of sales and marketing management experience. Analysis of Buying Cycles and Stakeholders.

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Customer Sales Qualified Lead Lead Generation Trends 240

Sales and Marketing Management

DECEMBER 15, 2017

Growth – more opportunities, higher sales velocity and expanding market segments – is the prize of victory and the successful growth hacking tactics of business to consumer (B2C) companies are becoming more popular in B2B. Identify a common set of target accounts for sales and marketing. Reduce time spent on research.

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Demand Generation Targets Ideal Customer Profile Marketo Hiring 222

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130