Buying Cycle Marketing PointClear 
Pointclear
JANUARY 23, 2017
Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. What really counts is meaningful, personalized engagement with the folks in a position to buy. More Leads.
Pointclear
APRIL 19, 2017
Anthony Iannarino – Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. I have been featured in major publications including featured by Automotive News, Advertising Age and Edmunds.com for my unique social media marketing and self-promotion efforts.”
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Pointclear
FEBRUARY 23, 2012
Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. I encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1.
Pointclear
AUGUST 16, 2018
Often hot leads are really buying companies that have already been sold by another vendor. They’ve indicated they have a short buying cycle and they’re eager to talk, but what these buyers may be doing is validating a decision already made. Longer-term opportunities increase marketing ROI.
Pointclear
MARCH 19, 2015
On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.
Pointclear
MAY 7, 2013
In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. Study Lead Behavior. You''ll be far more successful in generating leads.
Pointclear
AUGUST 9, 2016
They’ve indicated they have a short buying cycle and they’re eager to talk, but what these buyers may be doing is validating a decision already made. Longer-term opportunities increase marketing ROI. Here’s an example: Marketing spends $60,000 to generate 80 leads. In many cases hot opportunities are already baked.
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