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Through the entire buyingcycle, we focus on value creation and articulation. Then finally, to get the deal, we discount! How do they view the value we created in the context of the deep discount to win the business? If they are so willing to discount, was the value they talked about real?”
It is not uncommon today for decision makers to avoid talking with a salesperson early in the salescycle thinking, somewhat erroneously, that they are able to diagnose their own needs and to then seek and find the best solutions through their own investigation. And that, all too often, is at the end of the buyingcycle.
Sales Tips: How to Accelerate Sales and BuyingCycles. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. Discounts offered to get decisions made for a given month or quarter can result in three (3) outcomes: Sellers get transactions and lower revenue.
Like retail, B2B sales has some seasonal trends that tend to fool the also-rans while bringing opportunity to those willing to make the effort. Most sellers have no clue how long their salescycle is. As I have shared before when you ask sellers how long their cycle is, most respond “depends.” Do The Math.
That’s why there is a buyingcycle– why most people don’t buy on the spot. The rule of thumb in sales research varies a bit, but generally has been that it takes 5-12 “touches” to make that impression for the customer to buy. Other posts here on trust: Inside Sales Power Tip – Build Trust.
As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Aligning Sales and Marketing. How Do You Set up Email Automation?
Six Ways to Commit “Suicide by Discount”. It’s often tempting to discount your way out of sales trouble, but sometimes you’re doing more harm than good. While discounting is sometimes necessary, it’s often the biggest mistake you can make. Full disclosure here: I’m highly biased against discounting.
The problem in sales is that we tend to be “givers.” They end up having little respect for us towards the end, which is why they either keep asking for things (discounts) or they just flat out disappear on us and don’t even give us the courtesy of a callback. Keep track as you go through the sales process.
I was just doing some deal reviews with a very frustrated sales person. As sales people, we are very focused on our goals, objectives, and numbers. Getting more frustrated, pushing harder, or worse, going back and offering a deeper discount if they move faster won’t help. Bear with me on my word play in the title.
It may sound something like this: “Tom, many businesses in the construction industry have been able to save over 15% in their long-term buyingcycles by using our preferred supplier status discounts. It creates a closer link between your products and their overall needs and speeds up the whole buying process too.
Managing a sales team is no small feat. From setting clear goals to inspiring sellers to deliver peak performance, knowing how to manage a sales team can make or break a sales manager’s success. Heres a look at the key responsibilities every sales manager must know how to do. But the effort is worth it.
Deal Winning Value Identified & Validated by BuyingCycle Stage. Sales conversations should guide prospects to quantify (usually financially) the value of the outcomes of doing business with you. DWV is also a leading indicator driving and predicting forecast accuracy because value is why customers buy.
As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. How Do You Set Up Email Automation?
COVID has greatly affected the buying and selling process. A recent Korn Ferry survey of global sales organizations revealed that virtual selling is here to stay, with fewer than 2% expecting the changes to be temporary. Changes include the addition of more, and likely new, stakeholders entering the buying and selling process.
It might not come as a surprise that 57% of sales reps are expected to miss their quotas in 2021. Sellers often can’t explain why deals don’t work out, leaving your sales managers in the dark. Conversation intelligence solutions offer invaluable support to sales managers. Pre-qualification call. Discovery call.
I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.
“All sales problems are pipeline problems, and all pipeline problems are prospecting problems…… ” I was having a conversation with a really smart person. But I’m uncomfortable with this, I wish diagnosing sales performance issues could be that easy. We carefully looked at our salescycles.
Too often, we get to the end of a buyingcycle and pricing becomes the issue. The “D” word–discount–dominates the discussion. What If You Couldn’t Discount? The deal stalls, the customer may discuss a competitor’s lower price, they are looking for concessions.
A common ploy buyers use toward the end of buyingcycles is having someone (often a non-Key Player) request a “best and final” pricing. In my experience, vendors selling non-commodity offerings can seldom discount their way into becoming Column A. By John Holland, Chief Content Officer, CustomerCentric Selling®.
Sales Training Article: Trouble Closing or Selling? By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company Image courtesy of Pakorn at FreeDigitalPhotos.net Unlike other B2B selling skills, closing gets a disproportionate amount of attention. Need some help with your sales performance?
Maybe you have a sales development rep (SDR) who spends their days prospecting and qualifying leads before passing them along to an account executive (AE). Customers are assisted through automated communications during their buyingcycle which limits the contact between employees and customers to streamline the experience.
You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.
But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. Let’s jump to the nitty-gritty.
The lead time in each stage of the Sales Process was very high. Yet the sale didn’t happen. And went through the Sales Process and aligned it with the customer’s journey in the buyingcycle. I did not discount my price to match or better the offer from the competition. I took a fresh look at it.
Sales Training Article: Premature Closes. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company In creating and evolving CustomerCentric Selling®, a cornerstone of our methodology has been trying to provide superior buying experiences. Need some help with your sales performance?
Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. Commodity sales professionals are being disinter-mediated. Fight Frugalnomics with Outcome Selling?
They assemble a buying team, over the years, for complex sales the size of this team has grown. Alternatively, we try to increase their sense of urgency, “If you don’t order by… ” And then, there’s the king of all techniques, the discount. And for those decisions, buyingcycles are getting longer!
Sales Tips: "Always Be Closing". By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. Making a decision when buyingsales training or process is difficult. Frequent closes in B2B sales can be offensive to buyers. Image courtesy of Glengarry Glen Ross, New Line Cinema.
These tactics can be applied in the form of limited-time offers or products with only a few remaining items left for sale. The scarcity tactic is important for your business for the following reasons: It will make prospects more likely to buy your products or services. Certain sales tactics are more powerful than others.
Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. Compounding this issue is sales reps can spend up to 40% of their time looking for somebody to call, according to Insidesales. Adaptive Business Blog.
Sales Training Article: What NOT to Say. John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company Image courtesy of Imagery Majestic at FreeDigitalPhotos.net Most sellers, sales managers and executives of vendor organizations are rightfully concerned about what is said during buyer interactions.
As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buyingcycle time over the past 6 month, The buyingcycle timeframe has increased over 10% in the past 12 months.
In today’s B2B buying environment, negotiation is likely to be part of any salescycle. It is also true that the buying process is no longer a simple linear step-by-step interaction between the customer and the seller; hence negotiation may occur at any time in the process and it can occur more than once.
The underlying “why” for most prospects typically boils down to one of the following: Start with Why : Why should I buy this product or service? Why should I buy it from you? Why should I buy it now? Starting with the right “why” is critical for advancing the conversation and the sale.
There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. buy some search traffic to your offering (Google Adwords). TOTAL $19,547 from 322 sales. Fred Wilson. lower the price.
Sales Tips: A Poor Way to Close. Many sales organizations place an extraordinarily high emphasis on closing. The best case is that concessions or discounting are necessary. When you think about it, issuing a proposal is a closing technique, as it should contain all the information needed to make buying decisions.
Automate sales quotes to keep your sales reps focused on closing business. Sales reps have a full plate. For most selling organizations and for individual sales folks, the key limiting factor in achieving their goals is time. Attending sales meetings? Preparing proposals and sales quotations? Waste of time.
Today’s sales managers face tremendous pressure to achieve ambitious targets. Now more than ever, you need to up your game to increase sales performance. But choosing which sales metrics to measure can be tough. 6 Sales Performance Metrics to Track. Sales Lead Quality. Sales Call Quality.
The bad news for B2B salescycles everywhere is that 84% of B2B buyers report that purchase decisions take longer than expected – twice as long for most. Even more troubling is the fact that 94% of today’s B2B decision makers have participated in a canceled buyingcycle. It's a NO PITCH zone.
Sales Tips: 8 Signals That Your Buyer Is Ready to Close. I’ve had several sales executives and CEOs tell me "My salespeople can’t close." If all of these items have been covered, buying should be the logical last step of a salescycle. In my mind, a buyingcycle is much like a play.
Sales Tips: Sales Doesn't Need More Product Experts. Having started my career with IBM, I've witnessed the shift from product to business focus in sales firsthand. But in the late '80’s clients started to more closely scrutinize IT expenditure, and technology buying decisions migrated to business executives.
Plus, according to CSO Insights 2016 Sales Enablement Optimization Study, only 49% of study participants had Sales Enablement Content Management solutions with adoption rates of 76% or better. What is sales content management? A broad variety of content is needed for salespeople throughout the salescycle.
These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, collaborative innovation, cost savings and more. Offering exclusive contests, discounts and deals are popular ways to connect with buyers who seek a “bargain” from every purchase.
Over the past 18 months, the survey results indicate that CFOs have assumed significant additional responsibilities for several key groups, including: information technology (43%), human resources (39%), production (38%), customer service (37%), and even marketing / sales (33%).
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