Pointclear

MAY 12, 2011

While at any given time only 3% to 5% of your target market is in a buying mode for your products and services, those targets change (how fast depends on your buying cycle). It’s important to keep your market primed so that when it comes time to buy, these prospects reach out to you.

Outsourcing Services 140

Outsourcing Services Channels Penetration Prospecting 140

Pointclear

MARCH 19, 2015

Ginger also touches on the concept of programmatic ad buying, which is a platform that makes it easier to manage television inventory and end-to-end programmatic television campaigns. Prospects may move back and forth from marketing to sales multiple times throughout the buying process.

Direct Mail 100

Direct Mail Marketing Lead Rank Buying Cycle 100

Pointclear

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Buying cycles are changing. I came away with at least one new piece of insight from each and wanted to share some of my favorites with you. Below are some highlights (a couple of minutes each).

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Pointclear

JUNE 8, 2012

” She adds that collaboration between sales and marketing is getting more and more important, especially because of social and the way buying has changed. It’s now more important for them to collaborate so they can move the sales process out to where customers are and have a consistent message across all the various channels.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Pointclear

AUGUST 23, 2012

Tim adds that the vehicles or channels—like smart phones and tablets—that people are consuming content on are optimized for video, so demand gen tools need to be focused on video as opposed to traditional PDF types of assets. Company’s say, ‘We need more content because there are more channels for content.’

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Demand Generation Targets 124

Pointclear

OCTOBER 6, 2015

It's built on a totally transparent and aligned relationship between marketing and sales, both of whom first need to agree on which accounts to target and how best to engage them according to where they are in their buying cycle and/or customer lifecycle.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pointclear

APRIL 13, 2012

Both marketing and sales acknowledge that you can’t just go after those five to ten percent of people that might be in an active buying cycle and that that you need to nurture them until they are ready to buy. The importance of inbound and content marketing early in the buying cycle.

Marketing 169

Marketing Social Media Scale Trade Show 169