The Ultimate Guide to SaaS Sales: What is it and How to Do it Better
Mindtickle
JANUARY 29, 2025
Many organizations use a lead qualification framework like BANT (Budget, Authority, Need, Timing) or MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) to quickly qualify leads. That way, sellers can prioritize good-fit prospects.
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