The Ultimate Guide to SaaS Sales: What is it and How to Do it Better
Mindtickle
JANUARY 29, 2025
Reps must also work to understand a prospects pain points quickly so they can determine whether they have a solution. Many organizations use a lead qualification framework like BANT (Budget, Authority, Need, Timing) or MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) to quickly qualify leads.
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