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As a result, we fill our pipelines with marginal prospects–wishful thinking on our part, but people that have very low likelihood of ever needing our solutions. If we viciously focus all our prospecting efforts on our ICP, it is unnecessary to assess the customers’ interests in “buying our solutions.”
In other words, customers pay a recurring fee in order to use the SaaS solution for a specific time, typically monthly or annually. Sometimes, SaaS vendors offer free trials that allow prospects to test the solution before purchasing. Prospecting Some models involve outbound prospecting. What are the types of SaaS?
In other words, customers pay a recurring fee in order to use the SaaS solution for a specific time, typically monthly or annually. Sometimes, SaaS vendors offer free trials that allow prospects to test the solution before purchasing. Prospecting Some models involve outbound prospecting. What are the types of SaaS?
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