Remove BANT Remove Incentives Remove Sales Management
article thumbnail

Is BANT a Sales Process or a Man-Made Disaster?

Understanding the Sales Force

Last week, I noticed that people are still using this archaic and overly simplistic sales qualifying process, and too many are still writing about the benefits of BANT (Acronym for Budget, Authority, Need, Timing). The first page of this Google search reveals 10 articles written about BANT in 2024 alone.