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5 Ways CustomerService can Shape Your Ideal Customer Profile (ICP) Understanding your Ideal Customer Profile (ICP) is crucial to targeting the right prospects and ensuring long-term business success. How you engage with and support your customers can reveal a lot about your ICPand vice versa.
For example, you might want to track sales by region if you’ve launched into a new market and want to see how you’re performing. But when used to track and optimize your performance in a new market, it becomes a sales KPI. Customer acquisition cost (CAC). How much does it cost you to acquire a new customer?
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