18 essential sales KPIs: What to measure and how to track everything
Close.io
MAY 20, 2019
For example, let’s say you use Facebook ads to drive customers to a landing page where they sign up for your service. If your campaign costs $15 per lead and results in a sale of a $20+/month product, you’ve got a winner. Now, let’s say you’re a SaaS company with an inside sales team and an average conversion time of 60 days.
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