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18 essential sales KPIs: What to measure and how to track everything

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This sales KPI looks at the average profit made across all products, services, bundles, and sales channels. Whether you sell online or offline, B2B or B2C, B2G or S2S , SaaS or e-commerce, sales data can help you optimize your process and keep growing. As always, context is king. Average time to conversion. Net promoter score.