Remove B2C Remove Incentives Remove Lead Qualification Remove Sales Management
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AI’s Role In Sales and Marketing

Sales and Marketing Management

B2C companies dominate when it comes to using AI for most marketing activities. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)? ConversationAI monitors reps’ sales calls and scores them based on best practices, such as listening more than talking and asking open-ended questions.

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Andrew Berger Built Square’s Sales Organization. Here’s His Advice on How to Motivate a Sales Team

Troops

Today, Andrew oversees multiple sales teams at Square. Andrew has been building out sales teams at Square for the last four years. Not just one sales team, but a bunch of them: Sales Development: global inbound lead qualification. Vertical Sales: full sales-cycle BDRs and AEs.