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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. B2C brands often rely on the art of storytelling to engage and influence their audience.

B2C 209
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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo. For decades, such denominations have ruled the business world.

B2C 182
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3 Customer Service Secrets – True or False?

Mr. Inside Sales

If your company has customer service reps (Hint: Every person in your company is a customer service rep!), then it’s imperative for your success to make sure your customers don’t feel this same way. Let’s clear up some myths about what it takes to hire or train outstanding customer service reps.

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Customer Service Is Overrated!

Partners in Excellence

The responses focused on great customer service. It’s what most customers cite when questions about how they make buying decisions. Sometimes, I wonder if all of us, customers included are missing the point. What if we designed products, services, buying experiences that didn’t need customer service?

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Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo. For decades, such denominations have ruled the business world.

B2C 100
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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

You deal at a level and the businesses are your core customers. Without taking care of your core customers, your business plans will soon falter, and your brand will suffer. B2B marketing is more technical than B2C. Businesses are constantly looking for premium service, and one simple mistake can cost you a valuable customer.

Retention 238
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 82