Forget B2B vs. B2C – Long Live B2P Sales & Marketing
Zoominfo
OCTOBER 4, 2019
A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo. For decades, such denominations have ruled the business world.
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