B2C Customer Service Incentives Lead Qualification 
Sales and Marketing Management
MARCH 8, 2020
B2C companies dominate when it comes to using AI for most marketing activities. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)? Examples of how this would work in B2B involve the same principles that have driven success in the B2C world.
Sales Hacker
DECEMBER 8, 2017
Ultimately, AI will scale up lead qualification and prospecting, automate repetitive tasks, make sales calls, and maybe even close deals ( Gartner predicted that the majority of commercial interactions will involve a virtual agent by 2020). Adopt a millennial-focused incentives and promotions scheme.
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