B2C Channels Incentives Lead Qualification 
Sales and Marketing Management
MARCH 8, 2020
B2C companies dominate when it comes to using AI for most marketing activities. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)? Examples of how this would work in B2B involve the same principles that have driven success in the B2C world. What AI is not.
Troops
AUGUST 7, 2018
Not just one sales team, but a bunch of them: Sales Development: global inbound lead qualification. B2B, B2C, retail, services—you name it, Square has customers. When a customer email comes through, Berger drops it in a “wins” channel to quickly share them with his team members. Square for Restaurants.
Sales Hacker
DECEMBER 8, 2017
YoY Increase in CAC leading to increased reliance on channel partnerships. The role of text messaging and other unconventional communication channels in sales prospecting and customer success. Outbound Gets Tougher With GDPR Regulations: SaaS Goes Channel Sales For The Win! Facing the Reality of A.I.
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