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A B2C Buying Trend That Will Impact B2B

SBI Growth

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. Now AmazonSupply.com is focused on threatening traditional B2B distribution channels. Think it’s impossible for Amazon to make a robust B2B play? Who can beat the 365 day return policy blasted on their home page?

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. as much as 90%?—?for Here’s how.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. But, posting your own content too often can violate subreddit policies and result in your Karma dropping rather than increasing.

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November 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! 8 Tips to Craft a Sensible Corporate Social Media Policy.

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4 Ways to Refresh Your Stale B2B Social Media Presence

Zoominfo

Let’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. If you feel like your brand is stuck in a B2B social media rut, keep reading! 1. Revamp your B2B social media profiles. Learn more about influencer marketing here: B2B Influencer Marketing 101. Key Takeaways.

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Complete B2B Sales Guide for Modern Sellers

Vengreso

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. Beyond the fact that this is too long, and not well written, it was sent to PointClear, my B2B lead generation services company, that does what they purport to do. we give growing companies an unfair advantage to beat revenue goals.