Sales and Marketing Alignment: 3 T’s for a Clear Path to Success
Sales Hacker
AUGUST 16, 2019
And because our traditional marketing efforts are no longer cutting it — emails are going to “unsubscribe island,” and prospects aren’t showing up for events, for example — pipeline isn’t progressing and we have no understanding of why. . Okay, we’ve established that sales and marketing must work together to move prospects through the funnel.
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