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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

MARCH 9, 2021

How to shift from marketing to sales without losing steam [14:11]. The great reset: From sales-led to product-growth orientation [19:11]. “Leads don’t matter” — Stephanie wades into the controversy [24:17]. Stephanie also discusses how to transition from a sales-led organization to product-led growth.

Lead Rank

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

AUGUST 16, 2019

Like family dynamics, sales and marketing dynamics can be… Interesting. . BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. And it’s why customer insights, revenue operations, and a platform approach are critical. Revenue operations. 12 percent!! .

Top of Funnel

Top of Funnel Intent Signal Marketing Account Based Marketing

Webinars

Cracking the Code: Turning Intent Data into Go-to-Market Success

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Sales Pro Central

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Webinars

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