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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

MARCH 9, 2021

How to shift from marketing to sales without losing steam [14:11]. The great reset: From sales-led to product-growth orientation [19:11]. “Leads don’t matter” — Stephanie wades into the controversy [24:17]. Sam Jacobs: This week on the show, we welcomed Stephanie Cox , VP of Sales and Marketing at Lumavate.

Lead Rank

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

AUGUST 16, 2019

Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. And it’s why customer insights, revenue operations, and a platform approach are critical.

Top of Funnel

Top of Funnel Intent Signal Marketing Account Based Marketing

Webinars

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Sales Pro Central

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Webinars

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