Aprimo and Intent - Sales Pro Central

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Aprimo

Intent

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

AUGUST 16, 2019

Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. Now, the SailPoint revenue team goes after accounts and launches campaigns according to fit and intent scores, which has led to an increase in opportunity creation and pipeline velocity. Transparency.

Top of Funnel

Top of Funnel Intent Signal Account Based Marketing Marketing

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

MARCH 9, 2021

And I knew him because he started Aprimo and was the CEO of there. Those leads don’t say anything about intent. One of them was Bill Godfrey, one of the founders of Lumavate. He reached out and asked if I would have coffee with him to talk about this opportunity. So I took the coffee. It was one of those unique opportunities.

Lead Rank

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

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