Aprimo, Funnel and Intent - Sales Pro Central

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

AUGUST 16, 2019

Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. B2B buyers are now in control of the information flow during the buying process, leaving sales and marketing teams to operate in the dark for most of the journey or the “Dark Funnel.” Transparency. Timing . …

Top of Funnel

Top of Funnel Intent Signal Account Based Marketing Marketing

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

MARCH 9, 2021

And I knew him because he started Aprimo and was the CEO of there. But now, our product lead is our funnel. But we’re also starting to feed them this funnel of ideal customer profile accounts that are coming in through product lead that can either convert in the product directly or can be assisted by a member of our sales team.

Lead Rank

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring

Sales Pro Central

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

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