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Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

Like family dynamics, sales and marketing dynamics can be… Interesting. . BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. In fact, according to Forrester , only 12 percent of B2B sales and marketing teams have confidence in their data. And it’s getting worse. .

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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

If you missed episode 150 check it out here: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer. Subscribe to the Sales Hacker Podcast. How to shift from marketing to sales without losing steam [14:11]. The great reset: From sales-led to product-growth orientation [19:11]. powered by Sounder.

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Seismic Surpasses $100m in Revenue

SBI

Seismic, the recognized leader in sales and marketing enablement, today announced that the company exited 2018 with a run rate in excess of $100 million. Being the first sales enablement technology provider to do so also makes it a significant moment for the industry at large - Doug Winter, Seismic co-founder and CEO.

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