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Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

Like family dynamics, sales and marketing dynamics can be… Interesting. . BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. In fact, according to Forrester , only 12 percent of B2B sales and marketing teams have confidence in their data. And it’s getting worse. .

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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

How to shift from marketing to sales without losing steam [14:11]. Sam Jacobs: This week on the show, we welcomed Stephanie Cox , VP of Sales and Marketing at Lumavate. How you got into marketing in the first place? I was running marketing there, and I loved what I did. We’re on iTunes. And on Stitcher.

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Seismic Surpasses $100m in Revenue

SBI

Seismic, the recognized leader in sales and marketing enablement, today announced that the company exited 2018 with a run rate in excess of $100 million. O’Regan will oversee Seismic’s go to market efforts across all of EMEA and will be based in the company’s London office. “We Seismic Surpasses $100m in Revenue.

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