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Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

Take SailPoint for example, the Texas-based cybersecurity software company that delivers identity governance to enterprises all around the world. Aprimo understands the value of a unified platform that can get them in front of qualified accounts with tailored content before contact is ever made, putting them ahead of the competition. .

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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

And I knew him because he started Aprimo and was the CEO of there. And then part of the reason we shifted to product-led growth is, we were starting to realize there’s a ton of people outside of the upper, mid-market enterprise space that could use our product now at a price point that was affordable. So I took the coffee.

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Seismic Surpasses $100m in Revenue

SBI

An enterprise software veteran with experience in scaling EMEA teams for Aprimo, Infor, and Sprinklr, which serves large enterprise brands such as Amazon, Cisco, and P&G, and where O’Regan grew headcount from one to more than 200 in less than four years. The company signed 19 net-new clients in 2018, including its first.

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