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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

Plus, learn how the team turns leads into revenue — really into customers that pay revenue. Let’s not dehumanize our customers. And I knew him because he started Aprimo and was the CEO of there. Having the same rep on there and having them own the customer for life makes a ton of sense. So I took the coffee.