PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox
Sales Hacker
MARCH 9, 2021
And I knew him because he started Aprimo and was the CEO of there. We used to do a lot of direct mail, but direct mail, got a little bit more complicated last year to get in front of people too. Fundamentally the insight that she shares, which is that we’re all consumers at heart. So I took the coffee.
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