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When it comes to competitive insights, AI pioneers are using tools to analyze competitors, identify market shifts, and take action based on the findings. Julie Ginn , vice president of global revenue marketing at Aprimo , can illustrate this point with an example of how Aprimo uses AI in demand forecasting.
It truly is the next frontier of competitive advantage in B2B. With limited resources but an interest in separating themselves from the competition, the PGi team knew they needed to do more with less — and aligning sales and marketing efforts was the key. . Fix the data silo problems . READ MORE: What Is RevOps?
When it comes to competitive insights, AI pioneers are using tools to analyze competitors, identify market shifts, and take action based on the findings. Julie Ginn , vice president of global revenue marketing at Aprimo , can illustrate this point with an example of how Aprimo uses AI in demand forecasting.
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