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Market Expansion: Three Approaches for Companies Looking to Grow

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Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. It’s not an acquisition simply to sell more apparel ,” Lululemon CEO Calvin McDonald told CNBC. “We Expansion by finding new customers for an existing product.

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article thumbnail

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. It’s not an acquisition simply to sell more apparel ,” Lululemon CEO Calvin McDonald told CNBC. “We The dip — a 29% drop from 2019 to 2020 — stems from the pandemic and damaged economy.

Lead Rank 130