Sales and Marketing Management

JANUARY 1, 2018

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

Incentives 196

Incentives Incentive Apparel Automotive 196

SalesFuel

MARCH 18, 2025

Some employers make new hire gifts of SWAG like corporate apparel or a coffee mug. The real incentive to use the PTO benefit is to see the boss taking time off. Mentioning these benefits on group chat channels and in company meetings, can be a great reminder about their availability. Are Some Benefits Too Good to be True?

Hiring 59

Hiring Retention Apparel Face-to-face 59

Pipeliner

MAY 4, 2022

A good customer acquisition strategy combines multiple marketing channels and tactics to create sustainable, long-term growth. These metrics can help you quickly identify which channels are working best for your business, so you can double down on those efforts while eliminating or de-prioritizing less effective channels.

Ideal Customer Profile 59

Ideal Customer Profile Strategy Churn Customer 59