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6 benefits of CRMs for construction firms

Nutshell

Enter customer relationship management (CRM) software, a type of platform that can help you nurture your relationships with prospects and improve their experience with your business. Table of Contents Want to know the other benefits of CRMs for construction firms and builders? Keep reading to learn more.

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The Difference Between Firmographic and Technographic Data

Zoominfo

However, you can also begin to: Create targeted social media campaigns Construct highly relevant and personalized emails Write timely and topical blog posts Implement A/B testing. Firmographic data plus the behavioral data that you gain through your website analytics can collectively provide a wealth of information.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Agriculture Mining Utilities Construction Manufacturing Wholesale Trade. 23 Construction. 2371 Utility System Construction. 237110 Water & Sewer Line & Related Structures Construction. 23 Construction.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior. The term encompasses a series of resources, including: Web tracking and analytics. Campaign construction and tracking. Web Tracking and Analytics. Order fulfillment software.

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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

By tracking how your site is registering with prospects, you gain insight into their buying intentions and what aspects of your UX and messaging are most effective. Some kinds of web tracking and analysis software also allow you to pin down the specific companies that individual visitors work for to better bolster your outreach efforts.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

ABM takes an individual prospect or customer account – these are companies, not individual people – and treats it like its very own market, or a market of one,” said Amanda Zantal-Wiener of HubSpot. Technology companies are leading this ABM revolution, providing valuable information on prospective buyers. But, ABM is not a solo task.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems.