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They know it’s a pesky telemarketer calling. You might also get so-called leads from your website, special offers, email campaigns, direct mail, tradeshows, advertising, and conferences. Even though you think you’ve avoided sounding like a telemarketer in these situations, your call is still cold.
I remember when I first started out in sales some thirty years ago we had a small department of two women whose role was telemarketing. Remember the days where magazines, newspapers, flyers and print advertising were generating a ton of interest and incoming leads. Marketing has also impacted the sales landscape.
They know it’s a pesky telemarketer calling. You might also get so-called leads from your website, special offers, email campaigns, direct mail, tradeshows, advertising, and conferences. Even though you think you’ve avoided sounding like a telemarketer in these situations, your call is still cold. Why would they?
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