Remove Advertising Remove SCM Remove Trade Show
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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

Sam Jacobs : When you’re talking about digital you mean AdWords, search engine marketing, Facebook advertising, Instagram advertising, maybe even Linkedin advertising. Invite them to join your field event at a trade show. The traditional DemandGen playbook? This is point number two. Invite them to dinner.