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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

Sam Jacobs : When you’re talking about digital you mean AdWords, search engine marketing, Facebook advertising, Instagram advertising, maybe even Linkedin advertising. I score them by connecting to intent-based algorithmic tools. You cannot be a slave to the tool. The tool has to be aligned to your strategy.

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Salesforce contracts, explained: 7 things you didn’t know were in your Salesforce user agreement

Nutshell

It may even be the case that a business chooses Salesforce over a competitor because of how Salesforce integrates with certain third-party tools that are essential to the operation of their business. days that customers can’t access vital tools. For some teams, software integrations are invaluable. of Salesforce’s user agreement.