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With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation? We’ve rounded up some must-have tools to automate lead generation across the following categories. PPC marketing tools. Prospect.io.
However, suppose a startup’s product is best suited for smaller businesses, but it’s spending money on advertising to businesses of all sizes. There are tons of ways to build up your pipeline, including: Having your salesteam actively prospect on social media like LinkedIn. Automate processes to free up your salesteam.
the tools you pick or the first hires you make). To figure out which strategy should be the primary one for your org, let’s look at the trade-offs of each strategy on the sales motion you have in place, the type of buyer you sell to, and the salesteam you’re building. Define your buyer personas. Measure and adjust.
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