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The SMB Decision: In-House vs. OutsourcedSales Development. As a high-growth SMB, your number-one focus is consistent sales. For SMBs, this is a pivotal decision: Do you hire an in-house sales development team or work with an outbound partner? Let’s use the Sales Development Rep (SDR) role as an example.
Affiliate partners, or sales reps, utilize their personal websites or social media platforms to advertise products and receive commissions on resulting sales—this arrangement is especially advantageous for harnessing the promotional strength of individuals who command strong online followings.
In other words, the tool that was supposedly made for sales reps was made by engineers who didn’t understand, nor care for their needs, and sold to management who had vastly different requirements than them. Up until that point we had been running an outsourcedsales team for startups and Close.io was our internal tool.
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