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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation? Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. PPC marketing tools.

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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

Inbound , sometimes referred to as high-velocity marketing, is a newer strategy that’s been popularized by companies like HubSpot. It focuses on allowing potential buyers to find you (through marketing, SEO, etc.), One of the most popular ways to achieve this is to create relevant content for the prospect to consume.

Inbound 101