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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

This week on the Sales Hacker podcast, we speak with Alon Waks , VP of Marketing at Bizzabo. The evolution of marketing. Understanding the ROI of marketing. The Evolution of Marketing [12:01]. Understanding the ROI of Marketing [29:28]. The Evolution of Marketing. What consulting teaches you.

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Salesforce contracts, explained: 7 things you didn’t know were in your Salesforce user agreement

Nutshell

Here’s what they told Nutshell about the experience of working with a developer to tailor Pardot to fit their marketing needs: “They had talked to us about how they had a lot of preferred vendors to help you do the implementation, build your first campaigns, make it super easy for you. Salesforce uptime guarantees are below market standards.