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Need a Shot in the Arm to Drive More Leads? Crush it with LinkedIn Ads

SBI Growth

Marketing leaders can finish the year strong by shifting ad dollars to LinkedIn Advertising. In my last post, I provided marketing leaders a summary of the new LinkedIn features. This time, they added a 30 second video ad format to their advertising platform. What has changed? Job Function.

LinkedIn 296
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The Ultimate List of Marketing Podcasts

Zoominfo

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

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How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days.

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SEM Paid Search Leads in Advertisers Media Spend

SalesFuel

Marketing budgets plummet, yet marketers are expected to do the same if not more with less. Many marketers are turning to SEM paid search to get results. Between 2023 and 2024, the average marketing budget has decreased from 9.1% of its revenue dedicated to marketing. SEM paid search.

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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?

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Does Your Small Business Blog Make Your Company Money?

The Pipeline

This is an advertisement for a person or company that is permanent on your site. Most ads that you would find on a blog would be constantly changing based on the reader’s browsing history. Having a sponsorship allows the ad-buyer to guarantee a spot on your blog. There are other similar ad companies, as well.