InsightSquared

APRIL 3, 2019

So when pitching to prospects, strive to replace the text in your presentation with graphics. Sales professionals can utilize the bandwagon effect by advertising how many other brands are using their product or service. There’s an old question in advertising: How do you sell a $2,000 watch? This is a massive mistake.

Advertising 111

Advertising Advertising Study Proposal 111

Sales Hacker

JANUARY 13, 2021

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas. MicroStrategy.

Licensing 74

Licensing Software Software Enterprise 74

Sales Hacker

AUGUST 12, 2020

Instead we need to focus on using our own voices and words to send each prospect a unique message. We neglected to figure out — in advance or in discovery — if what we are selling is relevant or timely to the prospect. I was recently speaking with a CEO who posited, “We are applying AI and ML to the wrong problem! Building the System.

Scale 110

Scale Ideal Customer Profile LinkedIn Outbound 110

Zoominfo

FEBRUARY 8, 2022

We layer additional tools on top of that intelligence to help you better engage with prospects and customers. ZoomInfo has the largest, most comprehensive, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts.

Software 100

Software Software Account Based Marketing Hiring 100

Chorus.ai

APRIL 1, 2021

You have to build a convincing sales deck that sells a vision of your prospect’s future. The best sales presentations lead your prospect on a journey through your product and leave your potential clients wondering how they ever did without it. Your message should focus on how impactful your product can be for your prospect.

Decision Maker 62

Decision Maker How To Lead Rank Lead Scoring 62

Chorus.ai

JANUARY 7, 2020

So much of modern selling involves knowing how to pitch to a prospect from afar — cold calling, discovery, follow-up through email. If you’ve made it into their calendar and have booked a meeting with your prospect, there's a good chance you can make this deal work! That’s all you should take for granted, though.

Decision Maker 88

Decision Maker Call-back Ideal Customer Profile Churn 88

OutboundView

SEPTEMBER 20, 2018

B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. We hear prospects say things like “we target the mid-market” or “we focus on enterprise customers” – but what does that actually mean? To set a sound strategy, you must test something until you can prove it works.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34