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How Will AI Change the Future of Sales and Marketing?

SugarCRM

Today, AI is responsible for everything from smart assistants to manufacturing to self-driving cars—and sales and marketing have been early adopters. Today, companies use AI to predict customer behavior, serve more people, better target campaigns, forecast trends, etc. How will AI change the future of sales and marketing?

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Importance of CRM for lead management

Apptivo

Lead generation includes all the efforts required to capture quality leads , with due effort can be converted into customers. A powerful lead management CRM helps businesses by gathering leads from multiple sources and tracking their journey along the sales funnel. What is CRM lead management?